Alan Appelbaum, President & CEO
Alan Appelbaum has been the President and CEO of Market Probe International since 1998. He has contributed research design, consultation and analysis on literally thousands of studies implemented in the US and worldwide. Alan is on the Board of Directors of GlobalNR an international network of market research consulting firms. He is a quantitative researcher as well as professionally certified moderator and member firms, and for both ad hoc and long-term tracking studies.
Gabe Galgo, Executive Vice President
Gabe Galgo is the Executive Vice President of Market Probe International. With over 35 years of experience in market research, Gabe heads up our data processing division. Specialties include tabulations, data cleaning, coding and data entry. In addition to overseeing data processing on our full service projects, Gabe provides back end service for some of the world’s largest market research and data gathering firms, and for both ad hoc and long-term tracking studies.
Douglas Ethé-Sayers, Vice President of Operations
- Focusing on quantitative research, Doug is responsible for our online research division and specialized in advertising and communications research. With over 10 years of experience, Doug has developed an extensive knowledge of online research methodologies, quality control procedures, questionnaire design, stimuli testing and quantitative data analysis. His attention to detail and grasp of both methodological and mechanical factors provides his clients with a well-planned and executed research project and insightful, actionable results. Doug holds an MBA degree with an emphasis on Finance.
Wayne Meyer, Senior Research Manager
- Wayne is a Research Manager at Market Probe International. His duties include all aspects of major qualitative and quantitative research projects, including questionnaire design, recruitment, facilities, moderation and reporting/analysis. He has managed numerous qualitative in-depth interviews (in-person, videoconference, telephone), ethnographic studies, and focus groups covering such major categories as 3D technologies, consumer electronics, mobile communication, automotive, finance, healthcare and IT. He has expertise in management and moderation of usability testing and IDIs using eye tracking equipment as well as neuro marketing technology. He received his BS in Economics from The University of Illinois.